You’d think it would be a great place to have a thriving little shop right in front of the station parking lot and the regional bus stop terminal right next to it. Yet, in reality, most of the local shops are unprofitable and regularly change hands.
So what’s wrong?
The shop owners are blind, not physically blind of course, but mentally blind.
Following blindly traditions (but also sometimes following “traditional” rules MAY lead to mistakes, and sometimes fatal mistakes, for your business.
Of course you do nothing as weird as these Italian shop owners.
Are you so sure?
If you are not getting the expected results, are you sure you are not unconsciously blind to something which would make an Italian shop owner chuckle, wondering how you cannot see …… Readmore
Sometimes you may feel that your clients are like the clouds, difficult to predict: sometimes people seem to crowd up buying your products and then suddenly, nobody is showing up. Who are these unpredictable people , are they customers or are they clients?
No bicycle visible under the tree, but a big box for me.
Feverishly I started to open it, and I could see something red. I pulled stronger to open the box. I grabbed inside and it is a red …. wool blanket!
If, at the end of your first meeting together you feel that your potential client is offering you a red wool blanket rather than the expected red bicycle, you want to understand what went wrong.
In Italy you can only do some Internet banking transactions from 5am to 9PM – Italian time.
You think Italian banks are weird? Yes they are, but the are not the only ones. Worldwide, many businesses from small to multinational use the Internet with a seemingly Medieval mentality.
Did you ever get lost on hike in a forest on foggy day? You almost don’t see where you are going. You walk carefully and slowly but somehow the path has disappeared. You go straight or you turn right, turn left, try to go back to where you were, before, but you don’t recognize anything and can’t find the trail again – it feels like the trail is escaping all your attempts to find it.
Sometimes trying to get visitors and clients onto your website can feel like being lost on a foggy day. What can you do to find the trail which will bring you to these people?
Marilu, a professional woman and a busy young mother, created the first knitting yarn website in her country. She started having a steadily growing number of customers. Two years later, the yarn Internet landscape is getting crowded with the Internet sites of the physical shops and Marilu’s sales are decreasing.